All of Gaffigan's vlogs and Tweets last week certainly must have helped. But not as much as following through on the promise by delivering a funny special that you'll want to listen to or watch again and again. As someone who runs my own career, more or less, I know that it's tricky to figure out how shameless to be in terms of self-promotion. You want people to notice you, but don't want to annoy potential new fans or turn off current fans. Gaffigan, I think, provides a happy reminder that as long as you have a product worth promoting, you better let people know about it.
Buy King Baby:
Recent Comments